目次

Introduction: "We Started to Dress more Better"  1. Media and the Ideology of Consumption and Fashion: The Case of Krestianka  2. From Shuttle Traders to Shopping Malls: Retail Trade Transformations and Consumer Experience  3. "We are not Rich Enough to Buy Cheap Things": The Middle Class as a Clothing Consumer  4. "People Dress so Brightly Here!": Exploring Social Distinctions Through Clothing  5. "When I Put on a Fur Coat, Everyone Knows I am Russian": Clothing Consumption of Russian Migrants in Finland  6. From Russia to Finland: Exploring Cross-border Shopping  7. Fashion and Time: The Lifespan of Clothing  8. "Semiotic Baggage" and Fashion  Conclusion