【医薬品のイノベーションをリードする 第3版】
Leading Pharmaceutical Innovation 3rd ed. H c. 210 p. 3 illus. in color. 18
Gassmann, Oliver, Schuhmacher, Alexander, von Zedtwitz, Max, Reepmeyer, Gerrit 著
内容
目次
Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Who Would Want to Be in This Business?- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Challenge: How to Organize Innovation.- The Make-or-Buy Challenge: How to In- and Outsource Innovation.- The Open Innovation Challenge: How to Partner for Innovation.- The Internationalization Challenge: Where to Access Innovation.- Future Directions and Trends.
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