目次

PART I Introduction 1 An introduction to behavioral economics PART II Economic behavior 2 Simple heuristics for complex choices 3 Choice with risk 4 Choosing when to act 5 Learning from new information 6 Interacting with others 7 Social preferences PART III Origins of behavior 8 Evolution and culture 9 Neuroeconomics PART IV Welfare and policy 10 Happiness and utility 11 Policy and behavior