目次

Introduction: small towns in context.- A decade of small town tourism research in South Africa (2007 - 2016).- In the name of tourism: Developing an image and brand - the case of the Richmond book town.- Some more branding: ‘National Town of the Year’ as stimulus for tourism growth.- Cittaslow: going nowhere slowly?.- Rural (small town) tourism-led gentrification.- And then there was another festival .- Conclusion: The power behind tourism development.