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【経済を導くスポーツビジネス】

Sport Business in Leading Economies '17

Zhang, James J., Nauright, John, Huang, Roger H.  編
在庫状況 海外在庫有り  お届け予定日 20日間  数量 冊 
価格 \30,160(税込)         

発行年月 2017年12月
出版社/提供元
出版国 イギリス
言語 英語
媒体 冊子
装丁 hardcover
ページ数/巻数 380 p.
ジャンル 洋書/社会科学/経営学/特定産業・企業研究
ISBN 9781787435643
商品コード 1025374265
本の性格 学術書
新刊案内掲載月 2017年12月
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1025374265

内容

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country's sport industry. Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country's sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.

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