【あなたの世界市場の成長:成功した市場参入ハンドブック】
Grow Your Global Markets 1st ed. P 239 p. 17
Hopkins, Raymond A. 著
目次
Part 1: Introducing Growth in Global Markets.- Chapter 1: Growth in Global Markets.- Chapter 2: Determining Your Role in Export Markets.- Chapter 3: Look at Global Marketing.- Part 2: Identifying Your Target Market and Finding Customers.- Chapter 4: Researching Export Markets.- Chapter 5: Making Export Contacts and Finding Customers.- Part 3: Negotiating around the World.- Chapter 6: What Makes Global Negotiations Different.- Chapter 7: Doing Business around the World.- Part 4: Completing the Transaction: International Trade Procedures, Regulations, and Practices.- Chapter 8: Making the Sale: Proposals, Shipping and Payment.- Part 5: The Keys to Global Market Growth.- Chapter 9: Keys to Becoming a Successful Exporter.- Chapter 10: Your Global Market Entry Plan.- Chapter 11: Complying with the Law at Home and Abroad.- Chapter 12: Selecting Foreign Representation.- Chapter 13: Governments, After Sales Service, and Foreign Travel.- Chapter 14: Building Working Relationships.- Part 6: World, National, and Your Economics.- Chapter 15: It’s Time to Grow Your Global Markets.- Chapter 16: Conclusion.- Appendix A: Common Export Documents.- Appendix B: Sample Proposal – OEM Equipment.- Appendix C: Sample Proposal – Spares.- Notes.
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