目次

Chapter One: Researching Changing Visitor Preferences Chapter Two: Understanding Cultural and Ethical Research Issues Chapter Three: Starting the Research Process Chapter Four: Choosing Research Participants Chapter Five: Writing a Visitor Survey Chapter Six: Administering Visitor Surveys Chapter Seven: Moderating Focus Groups Chapter Eight: Managing Projective Techniques and Observation Research Chapter Nine: Conducting Visitor Interviews Chapter Ten: Using Social Media to Conduct Research Chapter Eleven: Analyzing Research Data Chapter Twelve: Preparing the Report and Presentation