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【ブランド、地理的起源とグローバル経済:19世紀から現代までの歴史】
Brands, Geographical Origin, and the Global Economy (Cambridge Studies in the Emergence of Global Enterprise)
Higgins, David M.
著
発行年月 |
2018年05月 |
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出版国 |
アメリカ合衆国 |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数/巻数 |
344 p. |
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ジャンル |
洋書/社会科学/経済学/各国の経済事情・経済史 |
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ISBN |
9781107032675 |
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商品コード |
1025647046 |
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国件名 |
EU/
アメリカ合衆国
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本の性格 |
学術書 |
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新刊案内掲載月 |
2018年05月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1025647046 |
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内容
Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, "Champagne," "Sheffield," "Swiss made" watches and "Made in the USA." Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote "regional" and "local" foods and why such initiatives brought the EU in conflict with North America, especially the U.S. He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.