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丸善のおすすめ度
【消費文化理論】
Consumer Culture Theory (Research in Consumer Behavior, Vol. 19) '18
Cross, Samantha N. N.,
Ruvalcaba, Cecilia,
Venkatesh, Alladi
編
発行年月 |
2018年02月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数／巻数 |
232 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9781787439078 |
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商品コード |
1025647418 |
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本の性格 |
学術書 |
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新刊案内掲載月 |
2018年01月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1025647418 |
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内容
The chapters in this volume are selected from the best papers presented at the 12th Annual Consumer Culture Theory Conference held at the University of California, Irvine, USA in July 2017. The theme of the conference, and of this book, is Hyperreality and Consumer Global Hybridization. This theme recognizes the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world. The diverse interpretive research and theory represented in this volume provide the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times. They represent the cutting edge in qualitative consumer research.
