目次

1. Introduction2. The Information Environment3. Production Management in Media and Information4. Technology Management in Media and Information Firms5. Human Resource Management for Media and Information Firms6. Financing Media, Information, and Communication7. Intellectual Asset Management8. Managing Law and Regulation9. Demand and Market Research for Media and Information Products10. Marketing of Media and Information11. Pricing of Media and Information12. Distribution of Media and Information13. Accounting in Media and Information Firms14. Strategy Planning in Media and Information Firms15. Concluding Observations