CHANGE THE WAY YOU COMMUNICATE Many people who consider themselves good communicators often fail to influence their audiences in personal and business interactions. The Bullseye Principle shows you how to transform your communication by aligning your intention with your objective to deliver clear, purposeful messages that get the results you want. PRAISE FOR THE BULLSEYE PRINCIPLE "Filled with useful stories and practical tools and tips, The Bullseye Principle is a must–read for anyone wanting to be a more confident and compelling communicator." —Ken Blanchard, coauthor of The New One Minute Manager® and coeditor of Servant Leadership in Action "Mills and Lewis have taken techniques frequently taught to actors and developed them into simple and effective methods of communication in the business world. Michael Scott should read The Bullseye Principle!" —Jenna Fischer, Emmy–nominated star of The Office and author of The Actors Life: A Survival Guide "A must–read for those interested in significantly improving their communication skills—especially in high–stakes conversations and presentations." —David Small, Vice President, Global Talent Management and Leadership Development, McDonald's Corporation "Great ideas alone are not enough to drive results. Effective leaders must activate vision via impactful communication. Mills and Lewis provide effective, practical techniques to help ensure your strategy is absorbed and adopted." —John Dugenske, Chief Investment and Corporate Strategy Officer, Allstate Insurance Company "A MUST for any business leader who needs to be more influential! The Bullseye Principle will elevate leaders for years to come." —Jim Allen, President and CEO, Sloan Valve Company