内容

目次

CHAPTER 1. Presidents and the Media in a Representative Democracy a. The Need for News b. The Contemporary Media Environment -Legacy media -New media CHAPTER 2. The President as News Hook: The First "W" a. Media interest in the president -Quantity of overage -Quality of coverage b. The presidential competition with other institutions c. What is News? -Hard news -Soft news d. The presidential news audience CHAPTER 3. Who Influences Whom? a. The president as agenda setter b. The media as agenda setter CHAPTER 4. Presidential Initiatives: Make News and Fake News a. The White House press operation b. Press conferences c. The State of the Union d. Presidential speeches e. Exclusive interviews f. Local versus national news g. Presidential surrogates CHAPTER 5. NEW TECHNIQUES, OLD BASICS a. The politics of spin b. Radio, Television, Web pages and Tweets c. The emergence of fake news CHAPTER 6. Covering the White House a. Becoming a White House correspondent b. Life in the fish bowl c. Press pools CHAPTER 7. The President in the Popular Media a. Presidential satire b. Presidents take to late night television c. The cartoonists take a swipe CHAPTER 8. The Adequacy of Presidential Coverage