Communicating Science and Technology Through Online Video (Routledge Focus on Communication Studies)
目次
1. Investigating science-related online video (Bienvenido Leon and Michael Bourk) 1.1. Science communication in the digital environment 1.2. The Videonline project 1.3. Summary of main findings 2. An overview of science online video designing a classification of formats (Jose Alberto Garcia-Aviles and Alicia de Lara) 2.1. Development of online video 2.2. Online video, a tool to communicate science 2.3. Effectiveness of scientific online video 2.4. Classification of online scientific video formats 2.5. Conclusion 3. Producing science online video (Maria Carmen Erviti) 3.1. Producers 3.2. Scientists 3.3. Format 3.4. Objectives 3.5. New opportunities for science video production 4. When science becomes controversial (Maria Carmen Erviti, Jose Azevedo and Monica Codina) 4.1. Climate Change 4.2. Vaccines 4.3. Nanotechnology 4.4. Results 4.5. In search for the keys to controversy 5. New and old narratives: changing narratives of science documentary in the digital environment (Lloyd S. Davis and Bienvenido Leon) 5.1. Introduction 5.2. Empirical study 5.3. New narratives for a new age? 6. Rigour in Online Science Videos: An Initial Approach (Miquel Frances and Alvar Peris) 6.1. New challenges for scientific dissemination 6.2. Scientific rigour in audiovisual science communication 6.3. Empirical study 6.4. Discussion and conclusions 7. Audiovisual formats and content in university corporate communication: Lost branding opportunities? (Joan Enric Ubeda and German Llorca-Abad) 7.1. Introduction7.2. Videos and organisations7.3. Methodology7.4. Results and discussion7.5. Conclusions 8. Entertainment in Science: useful in small doses (Michael Bourk, Bienvenido Leon and Lloyd S. Davis) 8.1. Science as entertainment 8.2. Empirical study 8.3. A look into the future 9. Framing in climate change videos (Bienvenido Leon, Maxwell Boykoff, Juhi Huda and Carmen Rodrigo) 9.1. Frames in climate change representation 9.2. Main themes 9.3. Gain vs. loss 9.4. Conclusion 10. Conclusion: Innovation and future challenges (Michael Bourk and Bienvenido Leon) 10.1. Innovation in science online video10.2. Some challenges ahead
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