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丸善のおすすめ度
【ツーリズムにおける経験値の創造 第2版】
Creating Experience Value in Tourism 2nd ed. H 272 p. 18
Prebensen, Nina K,
Chen, Joseph S,
Uysal, Muzaffer,
Altinay, Levent,
Andrades Caldit, Lidia
著
発行年月 |
2018年06月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数／巻数 |
272 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9781786395030 |
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商品コード |
1026420591 |
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本の性格 |
学術書 |
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新刊案内掲載月 |
2018年04月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1026420591 |
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内容
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
