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The following is a proposed Table of Contents (Tentative):Foreword, Content, and Acknowledgement1. Regionalization versus Globalization: Emerging Theoretical Frameworks in the Context of Emerging Economies (BRICS)2. Marketing Issues, Impact, and Implications of WTO on globalization3. Emerging Frameworks of Political Risk and CSR Strategies in Global Markets4. Emerging Theories of Cultural Distance: Global Culture, Regional Culture, National Culture, & Sub-Culture – Dynamics and Crossvergence5. Global Marketing Research: Data Analysis Issues: Levels of Analysis, Sampling Equivalence, Hierarchical Modeling, Big Data Analytics and Techniques6. Emerging Theories on Global Entry Strategies: Exporting, Contractual Agreements, and FDI7. Lead Markets and Clusters of ‘R&D’ Innovation in Global Markets8. Firm, Market, and Government Policy Factors In Global Pricing9. Traditional versus Social Media Advertising: New Trends and Budget Allocation10. Changing Nature of Global Retail Landscape11. E-Commerce and M-Commerce (social media): New Global Challenges and Strategies12. International Entrepreneurial Firm Growth and Expansion Strategies: Firm Specific and Country Specific AdvantagesThe following is a list of Potential Authors:1. Nicole Coviello (Wilfred Laurier University, Canada) 2. Doug West (King’s College, London, UK) 3. Cheryl Nakata (University of Illinois at Chicago, USA) 4. Bodo Schlegelmilch (WU, Wien, Austria) 5. Shaoming Zou (University of Missouri, USA) 6. Mark Cleveland (Western University, Canada)7. Jill Lei (University of Melbourne, Australia) 8. Nitish Singh (Saint Louise University, USA) 9. Catherine Welch (University of Sydney, Australia) 10. Constantin Katsikeas (University of Leeds, UK) 11. David Griffith (Lehigh University, USA) 12. Piyush Sharma (Curtin University, Australia) 13. Saeed Samiee (University of Tulsa, USA) 14. Leonidou Leonidas (University of Leeds, UK)