【ビジネスの国際化】
Internationalization of Business(MIR Series in International Business) hardcover VII, 171 p. 56 illus., 7 illus. in color. 19
目次
Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?
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