目次

Introduction: Persuasion and Sustainability: The Post-9/11 Arena  1. 'Words are Killers', alias Metaphor and Persuasion  2. Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse  3. The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text  4. Quantitative and Preliminary Analysis I – II: Hypothesising Rhetorical Attitudes in Discourse  5. Qualitative Textual Analysis II – Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict  6. Qualitative Metaphor Analysis III – from Microtext to Macrotext: the Strategy of Fear  7. Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change  8. Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication – ‘Transformational’ Power and Sustainable Perspectives