Rational Leadership: Developing Iconic Corporations shows how a business version of rational leadership develops business corporations and inspires people with confidence. It presents classic case studies of leaders using these developing methods to establish or enhance an iconic corporations. Using the examples of General Motors, Toyota, McDonalds, Walmart, Intel, Armani, and eBay, it presents a 'leaders-eye view' through autobiographical writings corroborated and supplemented by biographical and historical sources.