目次

Green Marketing: The Next Marketing Revolution Anitha Acharya and Manish Gupta Green Pricing the Journey Up Until Now and the Road Ahead Anjali Karol and C. Mashood A Green Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus J. Álvarez-García, C. P. Maldonado-Erazo, and M. C. Del Río-Rama Green Consumer Behavior Kulvinder Kaur Batth Green Practices for Green(er) Living: The Road Ahead George Varghese and Lakshmi Viswanathan Determinants of Consumer Purchase Intention for Solar Products Om Jee Gupta and Anurag Singh Environmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study of the Indian Market Pradeep Kautish Empirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions Nitika Sharma and Madan Lal Sustainable Green Marketing: A Trend of Consumerism Harsh Tullani and Richa Dahiya Analyzing Long-Term Benefits in the Face of Higher Upfront Cost for Green Affordable Housing: A Study of Ghaziabad, UP (India) Siddharth Jain, Prateek Gupta, and Deepa Innovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage Nomita Sharma Communicating Sustainability and Green Marketing: An Emotional Appeal Moturu Venkata Rajasekhar, Krishnaveer Abhishek Challa, Dharmavaram Vijaylakshmi, and Nittala Rajyalakshmi Eco-Awareness: Imbibing Environmental Values in Consumers Anjali Karol and C. Mashood Environmental Marketing and Education Kunal and S. N. Sahdeo Going Green: Toward Organic Farming and Plastic-Free Eco-Friendly Lifestyle Sumit Roy Effective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept on the Development of Sustainable Green Technology Pinaki Dey, Sandeep Kaur Saggi, and Geetika Gupta