目次

1. Magical Capitalism: An Introduction2. Magical Contracts, Numinous Capitalism3. Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance4. Trickster’s Triumph: Donald Trump and the New Spirit of Capitalism5. Fetish, Magic, Marketing6 Magical Names: Glamour, Enchantment, and Illusion in Women’s Fashion Magazines7. The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary8. The Business of Inspiration: A Magical Technology of Prefiguration9. The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among “Starchitects”10. Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science 11. The Magic of Mass Publicity: Reading Ioan Coulia12 Occult Economies, Revisited 13. The Enchantment Effect: A Semiotics of Boundary and Profit