The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, intellectual property and protection, growth and scalability, promotion and sales, delivery and operations, and value capture. Features include real-world examples, case studies and a rolling business scenario that illustrates the creation of a business. Learning outcomes and supporting analysis and design exercises also feature. Three comprehensive appendices of business terms are: Learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter. A rolling case study of a hypothetical digital business that models the concepts covered in each chapter. Appendices of business terms, including those relating to product licencing, customer service agreements and customer delivery contracts, and key terms explained throughout. Supplementary online resources, including: a test bank, lecture slides and a teaching guide for instructors; and a business design template for student use.