目次

1. Background and need to build a digital business    2. Eight Fields of Action for Building a Digital Business Leadership 2.1 Guidelines for the development of a vision for the digital age 2.2 Concepts for developing business model innovations 2.3 How to design a digital organization 2.4 From product to process - The relevance of services 2.5 Open Innovation - How to integrate customers into innovation processes 2.6 User Centering - What the Digital Customer Journey Provides 2.7 IT as an Enabler for the Digitization of Business Processes, Products and Services 2.8 Controlling a Digitized Organization 199 3. Change management - shaping change successfully 4. Best Practices for Building a Digital Business Leadership 5. The beginning is the most difficult of all - our prompt to action