ログイン
|
ご利用案内
|
よくあるご質問
ホーム
和書
洋書
視聴覚資料
図書館用品・その他
MeL
eBook
商品検索
和書
洋書
視聴覚資料
古書・その他商品
MeL
eBook
ホーム
>
商品詳細
前のページに戻る
丸善のおすすめ度
The Persuasion Industries:The Making of Modern Britain '18
McKevitt, Steven
著
在庫状況
お取り寄せ
お届け予定日
2週間
数量
冊
価格
\14,305(税込)
この商品について問合せる
発行年月
2018年08月
出版社/提供元
Oxford University Press
出版国
イギリス
言語
英語
媒体
冊子
装丁
hardcover
ページ数/巻数
312 p., 29 images and a plate section
ジャンル
洋書/社会科学/経営学/マーケティング
ISBN
9780198821700
商品コード
1026889353
本の性格
実務向け
新刊案内掲載月
2018年05月
商品URL
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1026889353
内容
At the end of the twentieth century, Britain was a consumer society. Intoxicating and addictive, commerce had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, region, geography, or occupation as the primary form of self-identity and self-expression. The Persuasion Industries: The Making of Modern Britain explores how this change happened. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it didn't work. The Persuasion Industries looks at the emergence impact of an alternative theory, based on behavioural economics, which held that consumers were driven not by the head but by the heart; that their behaviour was complex and unpredictable; and that they engaged with the world most readily at an emotional level. This simple idea proved so compelling that it changed the world we live in.
カート
カートに商品は入っていません。
前のページに戻る