丸善のおすすめ度
【スポーツ産業における市場研究法】
Market Research Methods in the Sports Industry H 256 p. 18
Seric, Neven,
Ljubica, Jasenko
著
発行年月 |
2018年05月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数/巻数 |
256 p. |
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ジャンル |
洋書/社会科学/経営学/特定産業・企業研究 |
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ISBN |
9781787541924 |
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商品コード |
1026912772 |
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本の性格 |
学術書/実務向け |
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新刊案内掲載月 |
2018年05月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1026912772 |
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内容
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment - to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.