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丸善のおすすめ度
【Emerald版 ツーリズム、旅行とホスピタリティにおけるアントレプレナーシップハンドブック】
The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality:Skills for Successful Ventures '18
Sotiriadis, Marios
編
発行年月 |
2018年07月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数／巻数 |
472 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9781787435308 |
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商品コード |
1026913157 |
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本の性格 |
学術書/実務向け |
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新刊案内掲載月 |
2018年05月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1026913157 |
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内容
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism. It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures. It would serve as a guide for those studying entrepreneurship and preparing for entrepreneurial careers as well as a reference for the practical use of entrepreneurs at the planning, implementation, operation and evaluation stages of building a tourism business. Examples from the industry/business world are provided to illustrate real-life practice and give readers a better understanding of entrepreneurship in tourism.
