This book explores the adoption of video distribution technology by amateur video makers, highlighting the unexpectedly complex and contested situations they encounter. Rather than starting with YouTube, it takes as its point of departure amateur video before the Internet, discussing the reasons for the adoption of this new technology in the context of older video technologies (e.g. DVDs, public screenings) and providing a detailed study of three groups of amateur video producers with roots in the pre-Internet video era. Instead of just using YouTube, the various group members often created complex arrangements of Internet technologies to distribute their videos, although this was a precarious process that often proved unsuccessful. The book analyses these practices within an assemblage theory framework, showing the problematic aspect of these practices to be a consequence of the inherently precarious nature of heterogeneous assemblages of humans and new media technologies.a