目次

Table of Contents, Dedication, Acknowledgements , Foreword by Tom Davenport , Chapter 1 – Introduction , For Practicing Manager , A Non-technical book , Structure of the book , Chapter 2 – Big Data Revolution , Data driven decisions and value creation , History of Data and Big Data , Data and Analysis , Data Analysis and Statistics , Data Analysis and Computing , Google Web Search , Big Data Analysis on the Cloud , Structured Data , Unstructured Data , Big Data , Summary , Chapter 3 - Creating Value from Big Data , Value Drivers in commercial organizations , Market Value and Non-Financial Values , Investments where Big Data can create value , Summary , Chapter 4 - Big Data Techniques and Solutions , Big Data Analytics, Data Analytics Techniques , Summary , , , Chapter 5 - Introducing the Model – Design and Implementation , C-ADAPT model of Big Data value creation , C-ADAPT Worksheet , Summary , Chapter 6 - Big Data Case Studies , Ooredoo (formerly Qtel) , Domino’s pizza , Leading Antivirus Company , Gate Gourmet , Tesco , Delta Airlines , Intel , TXU Energy , OmedaRx , John Deere , Airbnb , Walmart , Huffington Post , Summary , Chapter 7 – What Practitioners Say? , Big Data is Important – very important! , Key value from Big Data , Challenges in implementing Big Data projects , Summary , Chapter 8 – Conclusion and Discussion , , References, Index.