Pricing Analytics H 338 p. 18
Paczkowski, Walter R. 著
目次
List of Figures; List of Tables; 1 Preface; I Background; 1 Introduction; 2 Elasticities – Background and Concept; 3 Elasticities – Their Use in Pricing; II Stated Preference Models; 4 Conjoint Analysis; 5 Discrete Choice Models; 6 MaxDiff Models; 7 Other Stated Preference Methods; III Price Segmentation; 8 Price Segmentation: Basic Models; 9 Price Segmentation: Advanced Models; IV Big Data and Econometric Models; 10 Working with Big Data; 11 Big Data Pricing Models; 12 Big Data and Nonlinear Prices; References
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