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【右翼の行動主義のブランド化】

The Branding of Right-Wing Activism:The News Media and the Tea Party '18

Costley White, Khadijah  著

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発行年月 2018年09月
出版社/提供元
出版国 アメリカ合衆国
言語 英語
媒体 冊子
装丁 hardcover
ページ数/巻数 286 p.
ジャンル 洋書/社会科学/政治学/比較政治・各国の政治(史)
ISBN 9780190879310
商品コード 1027047890
国件名 アメリカ合衆国
本の性格 学術書
新刊案内掲載月 2018年07月
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1027047890

内容

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

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