目次

Chapter 1: IntroductionChapter 2: Then vs. Now: Influencer Marketing (Re-Defined)Chapter 3: Levels of Influence: Key Characteristics of Modern-Day InfluencersChapter 4: A Global Phenomenon: The Rise of Influencers Around the WorldChapter 5: Business to Consumer (B2C) Influencer Marketing LandscapeChapter 6: Business to Business (B2B) Influencer Marketing LandscapeChapter 7: Discover Influencers: Finding the Perfect MatchChapter 8: Engage Influencers: Developing an Effective Outreach StrategyChapter 9: Collaborate with Influencers: Potential Paths to TakeChapter 10: Know the Risks: The Dark Side of Influencer CollaborationChapter 11: Measure Success: What’s the Return on Investment?Chapter 12: Case Studies: Influencer Marketing Best Practices from Around the WorldChapter 13: What's Coming: The Future of Influencer Marketing