丸善のおすすめ度
【コーポレート・コミュニケーション:基本と実践 第2版】
Corporate Communication:Principles and Practice, 2nd ed. '18
Jethwaney, Jaishri
著
発行年月 |
2018年09月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数/巻数 |
460 p. |
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ジャンル |
洋書/社会科学/社会学 /メディア・情報・コミュニケーション |
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ISBN |
9789352806874 |
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商品コード |
1027190146 |
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本の性格 |
テキスト |
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新刊案内掲載月 |
2018年07月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1027190146 |
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内容
A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice-a well-accepted textbook designed for the students of mass communication, public relations and journalism-offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready. Key Features: * tax reforms by Government of India (GST in place of multiple indirect tax structure) and others. * Includes citations from Encyclopedia on Corporate Reputation for global perspectives on issues. * New global and Indian case studies with points for discussion and analytical inputs.