ホーム > 商品詳細
丸善のおすすめ度

【国際的なアントレプレナーシップ】

International Entrepreneurship P 200 p. '18

Zucchella, Antonella, Hagen, Birgit, Serapio, Manuel G.  著

在庫状況 国内在庫有り  僅少 お届け予定日 3~4日  数量 冊 
価格 \4,941(税込)         

発行年月 2018年07月
出版社/提供元
出版国 イギリス
言語 英語
媒体 冊子
装丁 paper
ページ数/巻数 200 p.
ジャンル 洋書/社会科学/経営学/企業形態
ISBN 9781785365461
商品コード 1027190201
本の性格 学術書
新刊案内掲載月 2018年07月
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1027190201

内容

Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for courses and tutors of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance. Key features include: * A dedicated overview illustrating the state of the art from the point of view of International Entrepreneurship, rather than from a general business context, allowing students to build in-depth knowledge on the topic from a single resource * Interesting and accessible international case studies provide insight into how real companies handle modern issues, preparing students for future entrepreneurial ventures. Examples include ofo, Nokero, Wonderbly and Blueseed * Flexibility of use for instructors to fit their own context and needs, particularly for integrating into current entrepreneurship or business courses * Further reading references and supplementary example boxes allow students to extend their knowledge outside the lecture hall and inspire a passion for the subject * Case studies inspire a variety of activities for both theoretical discussion and practical applications and can easily be enriched and updated. International Entrepreneurship is a much-needed text for all IE courses, as well as an ideal supplementary text for postgraduate students studying entrepreneurship, international business, management, and marketing.

目次

カート

カートに商品は入っていません。