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VOLUME 1: Planned Social Change and the Diffusion of Innovation Appendix of Sources Legends in Marketing Legends in Marketing: Gerald Zaltman Volume Introduction: Double Agent for Change: Jerry Zaltman's Contributions to Planned Social Change and the Diffusion of Innovations Marketing Inference in the Behavioral Sciences - Gerald Zaltman Child Feeding Practices, Communication Behavior and Education in Costa Rica - Gerald Zaltman, Juan Altwood and Graciela Carrillo On the Nature of Innovations - Gerald Zaltman and Nan Lin Social Marketing: An Approach to Planned Social Change - Philip Kolter and Gerald Zaltman Health Service Marketing: A Suggested Model - Gerald Zaltman and Ilan Vertinsky Extracts from Creating Social Change - Gerald Zaltman, Philip Kotler and Ira Kaufman Extracts from Innovations and Organizations - Gerald Zaltman, Robert Duncan and Jonny Holbek Extracts from Processes and Phenomena of Social Change - Gerald Zaltman Broadening Concepts of Consumer Behavior - Brian Sternthal and Gerald Zaltman Strategies for Diffusing `Social' Innovations' - Gerald Zaltman The Broadened Concept: Toward a Taxonomy of Consumption Situations - Brian Sternthal and Gerald Zaltman Extracts from Marketing, Society, and Conflict - Sidney Levy and Gerald Zaltman Extracts from Dynamic Educational Change - Gerald Zaltman, David H. Florio and Linda A. Sikorski Extracts from Strategies for Planned Change - Gerald Zaltman and Robert Duncan Social Marketing and a Consumer Based Theory of Marketing - Gerald Zaltman and Pol Jacobs Client and Agency Requirements in the Design of Consumerism Programs - Gerald Zaltman and Allan D. Shocker Toward A Theory of Planned Social Change: Alternative Perspectives and Ideas - Robert F. Rich and Gerald Zaltman Knowledge Utilization as Planned Social Change - Gerald Zaltman Theory-in-Use Among Change Agents - Gerald Zaltman Perspectives of Other Scholars Marketing's Debt to a Prime Mover in Social Marketing: - Richard P. Bagozzi Social Marketing, Social Change and Metaphor Elicitation: The Zaltman Legacy: - Alan R. Andreasen An Essay about Jerry Zaltman's Contributions: - Philip Kotler Marketing Health Services: Reflections on the Making of a Model: - Ilan Vertinsky Appreciating Gerald Zaltman: - Nan Lin Interview Christine Moorman interviews Jerry Zaltman VOLUME 2: Zaltman Metaphor Elicitation Technique Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: The Zaltman Metaphor Elicitation Technique: - Robin A. Coulter Seeing the Voice of the Customer: The Zaltman Metaphor Elicitation Technique - Gerald Zaltman and Robin Higie Amidword: Anthropology, Metaphors & Cognitive Peripheral Vision - Gerald Zaltman Seeing the Voice of the Customer: Metaphor-Based Advertising Research - Gerald Zaltman and Robin Higie Coulter Metaphorically Speaking - Gerald Zaltman Rethinking Market Research: Putting People Back In - Gerald Zaltman Seeing through the Customer's Eyes with Computer Imaging - Gerald Zaltman and Linda J. Schuck Consumer Researchers: Take a Hike! - Gerald Zaltman Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique - Robin A. Coulter, Gerald Zaltman and Keith S. Coulter Interviewing the Mind/Brain: Response Latency and Neuroimaging - Gerald Zaltman Come to Think of It - Gerald Zaltman A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm - Fred W. Mast and Gerald Zaltman How to Think Deeply - Gerald Zaltman and Lindsay Zaltman Foundations of Deep Metaphors - Gerald Zaltman and Lindsay Zaltman Metaphor in Advertising - Gerald Zaltman and Dara MacCaba Perspectives of Other Scholars Grounding ZMET in the Qualitative Research Paradigm: - Alladi Venkatesh Casting a Wide and Wonderful Net: - Elizabeth Hirschman ZMET in the World of Business: - Jerry Olson Interview: Zaltman on ZMET: - Robin A. Coulter VOLUME 3: Consumer Behavior Research Appendix of Sources Legends in Marketing Legends in Marketing: Gerald Zaltman Volume Introduction: Overview of Jerry Zaltman's Contributions to Consumer Behavior: The Deep Meaning of a Career Revealing Insights about People - Melanie Wallendorf I: Gerald Zaltman's Contributions: Bringing New Ideas into Consumer Behavior Research Extracts from Marketing: Contributions from the Behavioral Sciences Gerald Zaltman Metatheory in Consumer Behavior Research: Rap Session Position Paper - Gerald Zaltman, Reinhard Angelmar and Christian Pinson Theories of Diffusion - Gerald Zaltman and Ronald Stiff Sociology: The Missing Chunk or How We've Missed the Boat - Gerald Zaltman and Melanie Wallendorf The Science of Marketing, and Marketing as Science - Thomas V. Bonoma and Gerald Zaltman Extracts from Consumer Behavior: Basic Findings and Management Implications - Gerald Zaltman and Melanie Wallendorf Presidential Address - Gerald Zaltman Fellow's Award Speech: One Mega and Seven Basic Principles for Consumer Research - Gerald Zaltman Applications of cognitive neuroscience in Consumer Behavior - Steven Kosslyn, Kathryn Braun and Gerald Zaltman Lessons Learned during a Career - Gerald Zaltman II: Gerald Zaltman's Contributions: Developing a Behavioral Perspective on Organizational Buyer Behavior Organizational Buying Behavior: Hypotheses and Directions - Gerald Zaltman and Thomas V. Bonoma Extracts from Industrial Buying Behavior - Thomas V. Bonoma, Gerald Zaltman and Wesley Johnston The Dyadic Paradigm with Specific Application toward Industrial Marketing - Thomas V. Bonoma, Richard Bagozzi and Gerald Zaltman Measuring Multiple Buying Influences - Ajay Kohli and Gerald Zaltman Influence Strategies in Buying Centers - R. Venkatesh, Ajay Kohli and Gerald Zaltman III. Gerald Zaltman's Contributions: Consumer Metaphors and Thinking Extracts from Backward Framing through Memory Reconstruction - Kathryn A. Braun and Gerald Zaltman Eliciting Mental Models through Imagery - Gerald Zaltman Extracts from How Customers Think: Essential Insights Into the Mind of the Market - Gerald Zaltman Memory Change: An Intimate Measure of Persuasion - Kathy Braun-Latour and Gerald Zaltman Perspectives of Other Scholars Reflections on Gerald Zaltman's contributions to bringing new ideas into consumer behavior research - Vince Barabba Reflections on Gerald Zaltman's contributions to developing a behavioral perspective on Industrial Buyer Behavior - Wesley Johnston Reflections on Gerald Zaltman's contributions to research on consumer metaphors and thinking - Kathryn Braun LaTour Interview with Gerald Zaltman Melanie Wallendorf VOLUME 4: Marketing Management Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: What Jerry is Telling Us about Marketing Management Culture and Market Communication - Gerald Zaltman Signs and the Sharing of Meaning Ethics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald Zaltman Targeting Prospects for a New Product - Philip Kotler and Gerald Zaltman The Lack of Heresy in Marketing - Gerald Zaltman and Thomas V. Bonoma The True Customers of Market Research - Vincent P. Barabba Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations - Christine Moorman, Gerald Zaltman and Rohit Deshpande Ignorance, Knowledge, Wisdom and Questioning in the Development of Decision Maker' Theories - Gerald Zaltman and Richard Staelin Factors Affecting Trust in Market Research Relationships - Christine Moorman, Rohit Deshpande and Gerald Zaltman The Human Element in Marketing Strategy-A Look at the Creative and Subjective Side - Das Narayandas and Jerry Zaltman These Catepillars Foreshadow Great Butterflies - Luc Wathieu and Gerald Zaltman Rooting Marketing Strategy in Human Universals - Luc Wathieu, Yu Liu and Gerald Zaltman What Do "Really Good" Managers and "Really Good" Researchers Want of One Another? - Lindsay Zaltman, Olson Zaltman and Gerald Zaltman Perspectives of Other Scholars Thinking Expansively: Reflections on Jerry Zaltman - Debbie MacInnis Jerry Zaltman as Co-Author of Life Stories - Daniel C. Smith Personal Reflections on Jerry Zaltman's Influence - Christian Pinson VOLUME 5: Marketing Theory Appendix of Sources Legends in Marketing Legends in Marketing: - Gerald Zaltman Volume Introduction: Theory Construction and Knowledge Use - Manjit S. Yadav Overview of Issues Metatheory and Consumer Research - Gerald Zaltma, Christian R.A. Pinson and Reinhard Angelmar Points of View - Gerald Zaltman, Karen Lemasters and Michael Heffring Current Issues in Philosophy of Science: Implications for the Study of Marketing - William J. Sauer, Nancy Nighswonger and Gerald Zaltman Reflections on Thinking Being Interesting - Gerald Zaltman, Karen Lemasters and Michael Heffring Breaking Out of the Box: Meaning and Means - Gerald Zaltman The Lack of Heresy in Marketing - Gerald Zaltman and Thomas V. Bonoma The Sociology and Psychology of Comfort Zones - Gerald Zaltman and Linda Price Thinking Mechanics Causality - Gerald Zaltman, Karen Lemasters and Michael Heffring Deductive and Inductive Thinking - Gerald Zaltman, Karen Lemasters and Michael Heffring Building Theory The Nature of Concepts An Examination of Concept Validity - Reinhard Angelmar, Gerald Zaltman and Christian Pinson Validity Importance in Consumer Research: Some Pragmatic Issues - Allen D. Shocker and Gerald Zaltman The Nature of Propositions Theories Constructing Theories-in-Use Thinker Toys: Concepts, Propositions, and Theories Book Review: On Becoming a Social Scientist: From Survey Research and Participant Observation to Experiential Analysis - Robert A. Peterson and Roger A. Kerin Foreword to Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory - Gerald Zaltman Assessing Theories Evaluating Theories How Do We Know We Know: Reality Tests Evaluating Theory Uses of Theories The Nature of Explanation The Nature of Prediction Metacriteria for Control Perspectives of Other Scholars Gerald Zaltman's Contributions to Theory Development and Knowledge Use - Ajay K. Kohli Gerald Zaltman: Contributions on Theory Development and Knowledge Use - Rohit Deshpande The Zaltman School: The Playbook and Its Implications for Scholars - Bernard J. Jaworski Interview Manjit Yadav Interviews - Gerald Zaltman