目次

M-Commerce: Meaning, Evolution, and Growth Mithun Shrivastava, Devika Prakash, and Vir Ved Ratna What’s New with Mobile Commerce? Henrique Schneider Mobile Commerce: Evolution and Trends Padmini Tomer Success Factors of M-Commerce: A Customer Perspective Anu G. Aggarwal, Gunmala Suri, and Himanshu Sharma Driving Forces of M-Commerce Kulvinder Kaur Batth Encumbrances in M-Commerce: A Demographic Context Nidhi Singh and Shubhi Agarwal Let’s Get Phygital: M-Commerce as a Crusader for “Phygital” Retail Priyanka Singh, Gursimranjit Singh, and Maninder Singh M-Commerce: Crusader for “Phygital” Retail Shivani Arora and Anukriti Verma Factors Deterring the Adoption of M-Tourism in India S. Meera and A. Vinodan Adoption of M-Commerce Among Women: An Empirical Study in India Anushruti Vagrani, Dilpreet Kaur, and P. Vigneswara Ilavarasan Mobile Learning: Factors Affecting Students’ Adoption in Higher Education Amandeep Kaur et al. An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City Parag Sunil Shukla, Parimal H. Vyas, and Madhusudan N. Pandya M-Commerce: A Boon or Bane for Grocery Shoppers Anuja Shukla and Shiv Kumar Sharma Measuring Mobile Commerce Service Quality: A Review of Literature Amit Shankar and Biplab Datta Is India Poised for M-Commerce in the Cashless Milieu? Arindam Chakrabarty M-Commerce at the Bottom of the Pyramid: Insights from Asia Farrah Zeba, Musarrat Shaheen, and Rambalak Yadav Vigor of M-Word of Mouth in Consumer Epoch Yog Mishra, Anurag Singh, and Punita Duhan