目次

Introduction.- The problem of code in semiosis and communication.- Modelling Human Communication: Mediality and semiotics.- Exploring a semiotic conceptualisation of modelling in digital humanities practices.- Rationality and Reasobleness in Textual Interpretation.- The Body/Tongue Analogue: mimesis, embodiment, and the coevolution of language in biosemiotic perspective.- Multimodal propositions and metaphors in the movie Submarine: an application of Peirce’s doctrine of Dicisigns.- The ‘Multi-mode transitional practice’ of storytelling while work is done.- Performer as Meaning-Generator: An Application of Gino Stefani’s Theory of Musical Competence.- Translation of Culture-Specific Items in Menus.- Food politics and the metalevels of carnism.- Semiotic Approach to Communication. The Secondary Game and the Secret of Power on People.- Semiotic Practices in TV Debates.- Racism and Classisim in Mexican Advertising. An Exhibition of Visual Messaging.