目次

Part 1. Introduction1. Reputation Management, Social Embeddedness and Rationalization of Universities.T.Christensen, Å.Gornitzka and F.O.RamirezPart 2 – Reputation Management.2.  Reputation Management in Nordic Universities – Profiles and Development over Time.T.Christensen and Å.Gornitzka.3. Reputation Management Revisited: U.S.Universities Presenting Themselves Online.S.G.Gavriela and F.O.Ramirez.4. Reputation profile of Chinese universities – converging with global trends or national characteristics?M.Liang and T.Christensen.5. Social Science Disciplines in Complex Development Contexts – the Professionalization Dimension of Reputation Management. T.Christensen and L.Klemsdal.6. What We Stand for: Reputation Platforms in Scandinavian Higher Education.A.Wæraas and H.L. Sataøen.Part 3. Social Embeddedness and Organizational Differentiation7. Marketing the American University: Professionalization of Development in Entrepreneurial Universities.N.A.Skinner and F.O.Ramirez.8. Enacting Diversity in American Higher Education.N.Kwak, S.G.Gavriela and F.O.Ramirez.9. The Legal Rationalization of American Higher Education.J.Furuta and F.O.Ramirez.Part 4. Concluding reflections.10. Socially embedded universities and the search for meaning B.Stensaker.Index