目次

Contents Introduction: Heartfelt Reasoning, or why facts and good reasons are not enough Part I: Theorizing Affect and/or Emotion 1. Three Paradigms of Affect: The Historical Landscape of Emotional Inquiry Kevin Marinelli 2. Bridging the Affect/Emotion Divide: A Critical Overview of the Affective Turn Paul Stenner 3. We Have Never Been Rational: A Genealogy of the Affective Turn David Stubblefield Part II: Affect in Rhetorical and Cultural Theory 4. Affective Rhetoric: What it Is and Why it Matters Samuel Mateus 5. White Nationalism and the Rhetoric of Nostalgia Michael Mayne 6. They Believe Their Belief: Rhetorically Engaging Culture through Affect and Ideology Phil Bratta 7. Governing Bodies: The Affects and Rhetorics of North Carolina’s House Bill 2 Julie D. Nelson 8. How Affect Overrides Fact: Anti-Muslim Politicized Rhetoric in the Post-Truth Era Lara Lengel and Adam Smidi Part III: Affect in the Mass Media 9. "Lee’s Filling—Tastes Grant!": The Affect of Civil War Archetypes in Beer Commercials Lewis Knight and Chad Chisholm 10. Disgusting Rhetorics: "What’s the Warts That Could Happen?" Jaimee Bodtke and George F. (Guy) McHendry, Jr. 11. Aestheticizing the Affective Politics of "If You See Something, Say Something" Charlotte Kent 12. Gratifications from watching movies that make us cry: Facilitation of grief, parasocial empathy, and the grief-comfort amalgam Charles F. Aust Part IV: Affect in 2016 U.S. Presidential Election 13. The Circulation of Rage: Memes and Donald Trump’s Presidential Campaign Jeffrey St. Onge 14. Feelings Trump Facts: Affect and the Rhetoric of Donald Trump Lucy Miller 15. Affect, Aesthetics and Attention: The Digital Spread of Fake News across the Political Spectrum Kayla Keener 16. Meta-Sexist Discourses and Affective Polarization in the 2016 US Presidential Campaign Jamie Capuzza