【経営組織における非市場戦略】
Nonmarket Strategy in Business Organizations 1st ed. 2019 H 150 p. 18
Parnell, John A. 著
目次
Preface.- Acknowledgements.- Chapter 1 Introduction.- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis.- Chapter 4 Nonmarket Strategy in the United States.- Chapter 5 Nonmarket Strategy in the United Kingdom.- Chapter 6 Nonmarket Strategy in India.- Chapter 7 Nonmarket Strategy in Mexico.- Chapter 8 Nonmarket Strategy in Venezuela.- Chapter 9 Nonmarket Strategy in Egypt.- Chapter 10 Nonmarket Strategy in China.- Chapter 11 Nonmarket Strategy in Turkey.- Chapter 12: Nonmarket Strategy in Poland.- Chapter 13 Nonmarket Strategy in Ghana.- Chapter 14 Conclusions.- References.
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