【エンターテイメント・ビジネス：その構造と経済 第８版】
Entertainment Industry Economics: A Guide for Financial Analysis. 8th ed. hardcover 660 p., 96 b/w illus. 73 tables.
Vogel, Harold L. 著
内容
目次
Part I. Introduction: 1. Economic perspectives; 2. Basic elements; PartII. Media-Dependent Entertainment: 3. Movie macroeconomics; 4. Making andmarketing movies; 5. Financial accounting in movies and television; 6. Music;7. Broadcasting; 8. Cable; 9. Publishing; 10. Toys and games; Part III. LiveEntertainment: 11. Gaming and wagering; 12. Sports; 13. Performing arts andculture; 14. Amusement/theme parks; Part IV. Roundup: 15. Performance andpolicy; Appendix A. Sources of information; Appendix B. Major games ofchance; Appendix C. Supplementary data.
カート
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