ホーム > 商品詳細

International Management 4e, 4th ed. '09

Mead, Richard, Andrews, Tim G.  著

在庫状況 海外在庫有り  お届け予定日 20日間  数量 冊 
価格 特価  \11,675(税込)         

発行年月 2009年04月
出版社/提供元
出版国 イギリス
言語 英語
媒体 冊子
装丁 paper
ページ数/巻数 486 p.
ジャンル 洋書/社会科学/経営学/国際ビジネス・各国経営(史)
ISBN 9781405173995
商品コード 0202256871
本の性格 実務向け
新刊案内掲載月 2009年01月
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0202256871

内容

As in previous editions of this popular text on cross–cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions.Discussion of cross–cultural models is updated by including the 'crossvergence' framework developed during the 1990s, as well as the latest new research on organizational cultureCoverage of how and to what extent cultural variation affects the implementation of e–technology at the workplace (esp. in multinational subsidiaries)New material on the management of marketing/sales teams across borders and implications of cultural differences for expatriate managers. The addition of several new cases, from the Middle East, Latin America and Africa as well as new cases in in Asia.The 4th edition retains the special appendix on how to write a successful dissertaion or project which makes this a useful text for both MBA and advanced undergraduate courses.

目次

カート

カートに商品は入っていません。