International Management 4e, 4th ed. '09
Mead, Richard,
Andrews, Tim G.
著
発行年月 |
2009年04月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数/巻数 |
486 p. |
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ジャンル |
洋書/社会科学/経営学/国際ビジネス・各国経営(史) |
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ISBN |
9781405173995 |
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商品コード |
0202256871 |
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本の性格 |
実務向け |
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新刊案内掲載月 |
2009年01月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0202256871 |
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内容
As in previous editions of this popular text on cross–cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions.Discussion of cross–cultural models is updated by including the 'crossvergence' framework developed during the 1990s, as well as the latest new research on organizational cultureCoverage of how and to what extent cultural variation affects the implementation of e–technology at the workplace (esp. in multinational subsidiaries)New material on the management of marketing/sales teams across borders and implications of cultural differences for expatriate managers. The addition of several new cases, from the Middle East, Latin America and Africa as well as new cases in in Asia.The 4th edition retains the special appendix on how to write a successful dissertaion or project which makes this a useful text for both MBA and advanced undergraduate courses.