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Construction Marketing 1998th ed.(Building and Surveying Series) P XIII, 264 p. 98
Pettinger, Richard
著
発行年月 |
1998年05月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数／巻数 |
264 p. |
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ジャンル |
洋書／理工学／土木工学／土木工学：概論 |
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ISBN |
9780333692783 |
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商品コード |
0209759646 |
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本の性格 |
実務向け |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209759646 |
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内容
A guide to the marketing of the construction industry. The text aims toboth identify and analyze the main principles of marketing and then applythese to the different parts of the industry, its activities and theprofessions that operate within it. Case studies are also included.
