内容

目次

Section 1: Corporate Communication at National Level 1. Diversityprogrammes: In the contemporary corporate environment - Don Swanson 2. Apractice approach to designing a change communication programme - DeborahBarrett 3. Corporate and government communication: Relationships,opportunities and tensions - Kevin Moloney 4. Corporate communication: Inlisted and unlisted family enterprises - Liam O'Morain 5. Public sectorcorporate communication: Strategic challenges for the executive - J PauloKuteev-Moreira 6. Public relations and democracy - Jacquie L'Etang 7.Knowledge management for best practice - Stephen Roberts Section 2: CorporateCommunication at International Level 8. Communication audits: Buildingworld-class communication systems - Dennis Tourish and Owen Hargie 9. Theimpact of terrorist attacks on corporate public relations - Donald Wright10. Different corporate communication practice in successful and unsuccessfulcompanies - Colin Coulson-Thomas 11. Advertising and public relations inChina - Wen-Ling Liu 12. Corporate and organizational communication - MichaelGoodman 13. Assessing integrated corporate communication - David Picton 14.New technology and the changing face of corporate communication - Martin Sims15. The Olympic Games: A framework for international PR - Y Harahousou, CKambitsis, A Haviara and N Theodorakis Section 3: Managing Image, Identityand Reputation 16. The Chinese dimension - Marion Burghasen and Ying Fan 17.Corporate reputation - Philip Kitchen 18. Corporate communication forcontinuity planning - Sandra Oliver 19. PR crisis management in the internetmediated era - David Phillips 20. Reputation and leadership in a broadcastcompany - Sandra Oliver and Clive Allen 21. Facets of the global corporatebrand - TC Melewar and Chris McCann Section 4: The Future Is Now 22.Priorities old and new for UK PR practice: Gerald Chan 23. Visualising themessage: Why semiotics is the way forward - Reginald Watts 24. Methodologicalissues for corporate communication research - Richard Varey 25.Communication for creative thinking in a corporate context - Glenda Jacobs26. Language as a corporate asset - Krishna Dhir 27. The global village: It'shere! - Michael Morley 28. Ethics and the corporate communicator - AlbertAtkinson The new frontier for public relations - Richard Dolphin