内容

目次

Part I: The Entrepreneurial Perspective 1. Entrepreneurship and the Entrepreneurial Mind-Set 2. Entrepreneurial Intentions and Corporate Entrepreneurship 3. Entrepreneurial Strategy: Generating and Exploiting New Entries Part II: From Idea to Opportunity 4. Creativity and the Business Idea 5. Identifying and Analyzing Domestic and International Opportunities 6. Intellectual Property and Other Legal Issues for the Entrepreneur Part III: From the Opportunity to the Business Plan 7. The Business Plan: Creating and Starting the Venture 8. The Marketing Plan 9. The Organizational Plan 10. The Financial Plan Part IV: From the Business Plan to Funding the Venture 11. Sources of Capital 12. Informal Risk Capital, Venture Capital, and Going Public Part V: From Funding the Venture to Launching, Growing and Ending the New Venture 13. Strategies for Growth and Managing the Implication of Growth 14. Accessing Resources for Growth from External Sources 15. Succession Planning and Strategies for Harvesting and Ending the Venture Part VI: Cases Case 1 - Turner Test Prep Co. Case 2 - Jim Boothe, Inventor Case 3 - A. Monroe Lock and Security Systems Case 4 - Beijing Sammies Case 5 - Intelligent Leisure Solutions Case 6 - The Beach Carrier Case 7 - Gourmet to Go Case 8 A - Intervela D.o.o. Kooper - Victory Sailmakers Case 8 B - Intervela Victory Sailmakers Case 9 - The Gril-Kleen Corporation Case 10 - Masi Technology Case 11 - NeoMed Technologies Case 12 - Mayu LLC Case 13 - Nature Bros. Ltd. Case 14 - Amy's Bread Case 15 - Supply Dynamics Case 16 - Datavantage Corporation Case 17 - Tire Valet: A Mobile Tire Company