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丸善のおすすめ度
【ホスピタリティとツーリズムのためのマーケティング 第6版】
Kotler, P: Marketing for Hospitality and Tourism 6th ed. P 630 p. 13
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価格
\12,454（税込）
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発行年月 |
2013年07月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数／巻数 |
630 p. |
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ジャンル |
洋書／社会科学／経営学／特定産業・企業研究 |
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ISBN |
9781292020037 |
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商品コード |
1013458941 |
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本の性格 |
学術書 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1013458941 |
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内容
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
