From aggression to altruism, prejudice to persuasion, Essentials of Social Psychology introduces you to the discoveries and debates that define social psychology today. It covers both classic and cutting edge studies and provides plenty of real life examples, graphics and illustrations, to help you get a good understanding of the subject and learn how to apply what you've learnt in your day to day interactions. An extensive range of learning aids including a glossary, summary sections and memory maps help to define what you need to understand and check retention at specific milestones throughout your study. New to the 3rd edition: a new full-colour design; new chapters on Research Methods and Applications; coverage of a wide range of methodological approaches, from neuroscience to evolution, and from quantitative to critical perspectives; and an enhanced Companion Website, with a multiple choice question test bank, YouTube videos, and links to related journal content.