目次

Part 1 Digital Technology for Revenue Growth, Profitability, and Innovation1 Digital Technology Creates New Levers for Growth and Improved Performance 1 Case 1.1, Opening Case: China’s Digitization Expands Business Opportunities and GDP 2 1.1 Digital Technology Transforming How Business Is Done 4 1.2 Business Process Management 10 1.3 Competitive Advantage and SWOT Analysis 14 1.4 Enterprise Technology Trends 20 1.5 IT Expertise Adds Value to Your Career 22 Case 1.2, Business Case: Pei Wei Asian Diner Deploys Mobile and Social Channels 25 Case 1.3, Video Case: London’s PIE Mapping Grows to Global Scale with Cloud Services 26 2 Data Governance, IT Architecture, and Cloud Strategies 27 Case 2.1, Opening Case: Grupo Fármacos Builds Business Capabilities 28 2.1 Data Governance Strategy 30 2.2 Enterprise IT Architecture 35 2.3 Information and Decision Support Systems 40 2.4 Data Centers and Cloud Computing 46 2.5 Cloud Services Delivery Models 53 Case 2.2, Business Case: BMW Becomes More Competitive with Private and Hybrid Clouds 57 Case 2.3, Video Case: Cloud Computing: Three Case Studies 58 3 Data Management, Big Data, and Business Intelligence 59 Case 3.1, Opening Case: Asia Capital Reinsurance Leverages Data Analytics Platforms 60 3.1 Database Management Systems 62 3.2 Big Data and Analytics 70 3.3 Data and Text Mining 79 3.4 Business Intelligence 81 Case 3.2, Business Case: How the World’s Largest Beverage Company Competes 86 Case 3.3, Video Case: Hertz Dominates Global Car Rental Market 87 4 Digital Networks and the Triple Bottom Line 89 Case 4.1, Opening Case: “One Sony” Strategy Simplifies Global Collaboration 90 4.1 Data Networks and API 92 4.2 Wireless and Mobile Infrastructure 100 4.3 Messaging and Collaboration Technology 103 4.4 Sustainability and the Triple Bottom Line 106 Case 4.2, Business Case: Customizable Web and Mobile Business Apps 113 Case 4.3, Video Case: Popcart Technology Takes Consumers from Inspiration to Preparation 114 5 Cybersecurity, Risk Management, and Financial Crime 116 Case 5.1, Opening Case: Nearly 40% of South Korea Hacked in Insider Data Theft 117 5.1 Data Breaches and Cybersecurity Challenges 118 5.2 IT Risk Management 125 5.3 Mobile, App, and Cloud Security Challenges 138 5.4 Financial Crime and Fraud Defenses 140 Case 5.2, Business Case: LinkedIn Hack: Lessons Learned and Hidden Dangers 144 Case 5.3, Video Case: Targeted Botnets 146 Part 2 Reaching, Engaging, and Retaining Consumers 6 Internet Technologies and Search Strategies 149 Case 6.1, Opening Case: Nike Golf Drives Web Traffic with Search Engine Optimization 150 6.1 Search Technology 153 6.2 Organic Search and Search Engine Optimization 158 6.3 Paid Search Strategies and Metrics 162 6.4 Semantic Web and Search 164 6.5 Recommendation Engines 167 Case 6.2, Business Case: Baidu and Qihoo SEO—Optimising for Chinese Customers 172 Case 6.3, Video Case: Learning Power Search 173 7 Social Media Strategies and Metrics 175 Case 7.1, Opening Case: How ASOS Manages Its Social Channels 175 7.1 Social Media Strategies and Communities 177 7.2 Social Communities and Engagement 183 7.3 Social Monitoring, Metrics, and Analytics 191 7.4 Social Media Failures and Lessons Learned 195 Case 7.2, Nonprofit Case: L&L Society of Canada Social Marketing Strategy 199 Case 7.3, Video Case: Rise of Social Networks at Deutsche Bank 200 8 Retail, Mobile, and E–Commerce 202 Case 8.1, Opening Case: Louis Vuitton Mobile Commerce Strategy 202 8.1 Retail Channels 204 8.2 B2C E–Commerce 206 8.3 B2B E–Commerce and E–Procurement 210 8.4 Mobile Commerce and Transactions 214 Case 8.2, Business Case: Hot Mobile App WeChat Revives QR Codes 225 Case 8.3, Video Case: Mobile Visual Search Technology 225 Part 3 Operational and Strategic Systems and Technology 9 Tactical and Operational Support Systems 227 Case 9.1, Opening Case: Ducati Redesigns Its Operations 228 9.1 Business Challenges 231 9.2 Manufacturing, Production, and Transportation Management Systems 235 9.3 Sales and Marketing Systems 241 9.4 Accounting and Finance Systems 243 9.5 Human Resource Systems and Ethics 251 Case 9.2, Business Case: HSBC Fights Fraud in Split Second Decisions 255 Case 9.3, Video Case: United Rentals Optimizes Its Workforce with Human Capital Management 256 10 Strategic Enterprise Systems 257 Case 10.1, Opening Case: 3D Printing 258 10.1 Enterprise Systems 261 10.2 Enterprise Social Platforms 265 10.3 Enterprise Resource Planning Systems 269 10.4 Supply Chain Management Systems 275 10.5 Customer Relationship Management Systems 280 Case 10.2, Business Case: SAP Implementation Fail 286 Case 10.3, Video Case: Conversations in the Cloud with 4.8 Billion Consumers 287 Part 4 Operational and Strategic Information Systems 11 Data Visualization and Geographic Systems 289 Case 11.1, Opening Case: Global 500 and Agencies Visualize with StatSilk 290 11.1 Data Visualization 291 11.2 Enterprise Data Mashups 297 11.3 Digital Dashboards 300 11.4 Geographic Information Systems 303 Case 11.2, Visualization Case: Are You Ready for Football? 307 Case 11.3, Video Case: The Beauty of Data Visualization 307 12 IT Strategy and Balanced Scorecard 308 Case 12.1, Opening Case: Superior Performance with Balanced Scorecard 308 12.1 IT Strategies 311 12.2 IT–Business Alignment 316 12.3 Balanced Scorecard Method 318 12.4 Cloud and Vendor Strategies 321 Case 12.2, Business Case: British–Swedish Biopharmaceutical Ends $1.4 Billion Outsourcing Contract 328 Case 12.3, Data Analysis: Third–Party versus Company–Owned Offshoring 329 13 Project Management and SDLC 331 Case 13.1, Opening Case: Keeping Your Project on Track, Knowing When It Is Doomed 332 13.1 Project Management and Project Portfolios 336 13.2 Project Stages: Planning, Execution, and Budgeting 339 13.3 Project Stages: Monitoring, Control, and Closing 347 13.4 System Development Life Cycle 349 Case 13.2, Business Case: Steve Jobs’ Project Management Style 353 Case 13.3, Demo Case: Mavenlink Project Management Software 354 Glossary G–1 Organizational Index O–1 Name Index N–1 Subject Index S–1