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Part I Going Global 1 Enforcing Intellectual Property Claims Globally When Rights Are Defined Territorially Rochelle C. Dreyfuss 2 An Economy of Scarcity (of Smart Information) Margaret Chon 3 Passing Off, the Internet, and the Global Marketplace Barbara Lauriat Part II Publicity Rights for People and Events 4 The Right of Publicity: A Cautionary Tale from the United States Stacey L. Dogan 5 Pictorial Publics, the Visual Internet and Image Rights Megan Richardson & Julian Thomas 6 Sui Generis Protection for Sporting Emblems and Words: A Triumph of Pragmatism Over Principle Susan Corbett & Alexandra Sims Part III Sui Generis Rights to Safeguard Culture 7 Reconciling Tradition and Innovation: Geographical Indications of Origin as Incentives for Local Development and Expressions of a “Good Quality Life” Irene Calboli 8 Traditional Cultural Heritage and Alternative Means of Regulation: Issues of Access and Restriction Online Jessica C. Lai Part IV Beyond Copyright and Patents 9 Something Completely Different: Europe’s Sui Generis Database Right P. Bernt Hugenholtz 10 Trade Secret Harmonization and the Search for Balance Sharon K. Sandeen 11 China’s Approach to Trade Secrets Protection: Is a Uniform Trade Secrets Law in China Needed? Ping Xiong Part V The Problems and Opportunities of Enforcement 12 Enforcement: A Neglected Child in the Intellectual Property Family Peter K. Yu 13 Are New Modes of Criminal and Civil Enforcement a New Form of Intellectual Property? Reto M. Hilty Index