内容

目次

Chapter 1. Introduction to Intellectual Property 1.01 Introduction 1.02 Intangible Assets and Intellectual Property 1.03 Conclusion Chapter 2. The Role of Intellectual Property in Society 2.01 Introduction 2.02 The Debate Multiple Parties / Intellectual Property Ownership Represents a Basic Right / Intellectual Property Is Indeed “Property” / Intellectual Property Rights Provide a Necessary Invention Incentive / Exclusivity Rights Provide fair Compensation for Innovators / Intellectual Property Rights Encourage Inventive Disclosure / Intellectual Property Rights are Incompatible with Social Welfare in Some Fields / Intellectual Property Rights Are Being Abused by Patent Assertion Entities and Must Be Changed As a Result 2.03 Conclusion Chapter 3. Principles of Intellectual Property Valuation 3.01 Introduction 3.02 Foundations 3.03 Valuation Approaches for IP Assets 3.04 Conclusion Chapter 4. Intellectual Property Infringement and Damages 4.01 Introduction 4.02 Patent Infringement Damages 4.03 Copyright Infringement Damages 4.04 Trademark, Service Mark, Trade Name, and Trade Dress 4.05 Trade Secret Misappropriation Damages 4.06 Conclusion Chapter 5. Strategic Management of Intellectual Property 5.01 Introduction 5.02 Business Strategy 5.03 Business Assets and Strategy 5.04 Managing Intellectual Property 5.05 Four Generalized Intellectual Property Strategies 5.06 Conclusion Chapter 6. Managerial Uses of Intellectual Property 6.01 Introduction 6.02 Blocking 6.03 Managing Risk 6.04 Managing Product Strategy 6.05 Signaling 6.06 Conclusion Chapter 7. Variables Affecting Intellectual Property Management 7.01 Introduction 7.02 Variables Affecting Intellectual Property Management Operational and Competitive Environments / Product Complexity, Inter-Firm Collaboration, and Standards / IP Intensity in Monetized Products / Likelihood of Changes to Customer Consumption Patterns / Time Horizon for Investment Returns and Rate of Technological Change / Market Concentration / Level of Returns to R&D / Stage of Market Development 7.03 Conclusion Table of Cases Table of Statutes Index