内容

目次

1. Basic Principles of Unfair Competition 2. Fundamental Principles of Trademark Protection 3. The Functions of Trademarks 4. Explaining Terms of Art in Trademark and Unfair Competition Law 5. Historical Basis of Trademarks and Legislative History 6. Trademarks Compared to Patents and Copyrights 7. Trademark and Trade Dress Formats 8. Trade Dress 9. Corporation and Organization Trade Names 10. Literary, Artistic and Entertainment Rights 11. The Spectrum of Distinctiveness of Marks 12. Generic Terms 13. Personal Names as Marks 14. Geographic Term Marks 15. Secondary Meaning 16. Acquisition and Priority of Trademark Rights 17. Loss of Trademark Rights 18. Assignment and Licensing of Trademarks 19. Federal Registration of Marks 20. Inter Partes Trademark Proceedings in the Patent and Trademark Office 21. Appeal from Decisions on Trademark Registration 22. State Protection and Registration of Marks 23. Likelihood of Confusion: The Test of Trademark Infringement 24. Infringement by Use of Mark on Non-Competitive Goods or Services 25. Types of Trademark Infringement 25A. Trademark Infringement on the Internet 26. The Territorial Extent of Trademark Rights 27. Lanham Act Section 43(a) and False Advertising 28. False Endorsement and the Right of Publicity 29. International Aspects of Trademark Law 30. Remedies for Trademark Infringement and Unfair Competition 31. Defenses to Infringement of Trademarks 32. Procedure in Trademark Infringement and Unfair Competition Litigation 33. Insurance Coverage for Trademark Matters 34. Checklists of Legal Claims and Defenses Appendices Table of Laws & Rules Table of Cases Index