【スポーツ・マネジメント 第5版】
Sport Management:Principles and Applications, 5th ed. (Sport Management Series) '18
Hoye, Russell, Smith, Aaron C.T., Nicholson, Matthew, Stewart, Bob 著
目次
Preface Part I: The Sport Management Environment 1. Sport Management 2. Government Influence on Sport 3. Nonprofit Sport 4. Professional Sport Part II: Sport Management Principles 5. Strategic Sport Management 6. Organizational Design 7. Human Resource Management 8. Leadership 9. Organizational Culture 10. Financial Management 11. Marketing 12. Media 13. Sport Governance 14. Performance Management
